Vimy Ridge :: essays research papers

Shock and Awe, 1917 Gary Graves, CBC News Online | April 9, 2003 We may marvel at the firepower of the hundreds of missiles and smart bombs used in U.S. attacks on Iraq, but an overwhelming battlefield fusillade creating shock and awe is not a new idea. In fact, Canadian soldiers fighting in the First World War were pioneers of the tactic. Click for map Source: National Archives It was at Vimy Ridge, a strategic 14-kilometre long escarpment that overlooks the Douai plain of France. German occupying troops controlled the ridge using a network of trenches that snaked along the crest and down into the valley, connecting with another network of natural caves. 150,000 French and British soldiers had died trying to take it back. Allied commanders believed the ridge to be impregnable. But the Canadians had a plan, the first battle strategy for this new nation's commanders to conceive and execute on their own. Even military "experts" of the time admitted dubiously that the Canadians' plan couldn't be any worse than the British tactics at the Somme, which cost 24,000 Canadian casualties. So the Canadian army – all four divisions, totalling 100,000 men – got the go-ahead. The ground assault had been planned meticulously for months. Full-scale replicas of the Vimy terrain were built to rehearse unit commanders on what to expect both from the enemy and from Canadian units on either side. Canadian spotters had identified and mapped about 80 per cent of the German gun positions. Five kilometres of tunnels were dug in order to move Canadian troops and ammunition up to the front without their being seen by German observers. And for a couple of weeks leading up to the battle, Canadian and British artillery pounded the Germans with 2,500 tons of ammunition per day. At 5:30 in the morning on Easter Monday, April 9, 1917, the assault began. It was raining. It was freezing cold. And it began with a huge artillery barrage†¦ shock and awe 1917-style. Canadians under fire at Vimy Source: National Archives Over 1,100 cannons of various descriptions, from British heavy naval guns mounted on railway cars miles behind the battlefield, to portable field artillery pieces dragged into place by horses, mules or soldiers just behind the Canadian lines, fired continuously – in some cases until they exhausted their ammunition. The Canadian battle plan was simple: the withering barrage provided a screen for the Canadian troops to hide behind.

Haier Group: A Chinese Company That Created A Global Brand Essay

Haier Group (â€Å"HG†) is a leading Chinese international manufacturer of large and small appliances, including refrigerators, freezers, conditioners, dishwashers and laundry products to cell phones and televisions. HG is not only known around the world for quality and innovation but as an early mover outside of the Chinese marketplace; it was able to implement a market strategy to take away market share from large manufacturers on their own home-front. I. Haier Group’s Global Brand Strategy A. Haier Group’s Expansion Strategy – It Was Time to Expand China joined the World Trade Organization (â€Å"WTO†) in December 2001 and became part of the international appliance marketplace. HG had a choice to maintain its current position as the leading manufacturer in China or to expand its operations into global markets. HG faced stiff competition from domestic manufactures and multinational companies (â€Å"MNCs†) that were penetrating the Chinese market. Although HG maintained a market advantage based upon its innovative and rapid market response to customer needs, superior after-sales servicing and efficient distribution centers, it would be only a matter of time before MNCs acquired similar resources through third-parties and adapted to local market needs (Palepu pp. 7-9). 1 HG could face overcapacity within the Chinese market – i.e., too many manufactures and not enough market share – and lose the opportunity to support its global expansion to capture market share overseas. If HG have had kept the status quo, it may never have another opportunity to use profits generated from its domestic sales to go head-to-head with large manufactures and develop its own brand. As early as 1997, HG had developed a formal global expansion strategy (Id. at 10). It manufactured products for MNCs overseas and entered into joint ventures (â€Å"JVs†) to explore foreign markets (Id.). HG had acquired access to the latest technology from the U.S. and Europe and was able to leverage its knowledge to manufacturer a better product at a higher profit per unit. Its  competitive advantage was two-fold: (1) product differentiation; and (2) response speed (Id. at 15). HG was successful in China, because it focused on organizing itself to understand what customers want and to satisfy those needs as quickly as possible. It also was able to  introduce brand new products or features that could be added to existing products to meet customers’ needs. While most Chinese manufacturers marketed and sold products under an original equipment manufacturer (â€Å"OEM†) client brand, HG was willing to endure the earlier costs of developing its own brand (Id. at 10). HG adopted an expansion strategy to first build its market share in developed markets and then go after emerging markets. It opined that many Chinese manufacturers would first export to South East Asia where they had no strong dominate competitors; HG would instead focus on the difficult and larger markets of the U.S. and Europe (Id. at 11). If HG could succeed in these markets it would have raised its competitive edge and could easily thrive in emerging markets (Id.). This logic makes sense since, because if the HG brand was widely accepted in the U.S. and Europe, it would become widely accepted as a high quality product in emerging markets. With the support and encouragement of the Chinese government, HG sought the benefits of being an early-mover and manufactured niche products in developed markets neglected by large manufacturers. HG focused on compact refrigerators for college students and offices and wine coolers (Id. at 11-12). When others began to imitate, HG was equipped to add new features, such as mini-fridges that doubled as a computer desk (Id. at 12). HG did not directly compete with the large manufactures in the U.S. and European markets because it had to â€Å"bridge the trust gap† and shed the low-quality  reputation attached to Chinese manufactured goods. After establishing the quality of the niche products, HG was able to gain the attention of major retail chains and introduce standard products to the U.S. HG learned from the mistakes made by MNCs in China and entered into new markets by hiring the right people with knowledge of local markets. HG developed JVs on five different continents, thus spreading the risk, and its strategy allowing HG to leverage knowledge from its local partners. It gained competitive advantage by product differentiation and response speed. HG’s large competitors were inflexible, slow moving and did not focus on the minor details of the customers’ needs. Customers felt as if HG’s products were local brands rather than imported Chinese brands. Haier Group Faced Risks with Global Expansion HG’s decision to globalize in developed markets faced risks if MNCs quickly learned from their mistakes in the Chinese market and started eating into HG’s domestic market share, depriving HG of the profits necessary to expand globally. If MNCs did not underestimate HG, they could have tracked movement and competed directly against the niches that HG sought to fulfill before introducing its standard products to major retailers. HG’s critical vulnerability was the Chinese reputation of manufacturing cheap quality goods, its harsh labor conditions and environmental practices. HG faced the risks that U.S. and European markets would reject out-of-hand the HG brand despite its innovation and high quality. China was fortunate to have HG lead the way in global expansion; another early-moving Chinese manufacturer with lower quality standards and poor market strategy could have resulted in failure and further setbacks for the Chinese government’s â€Å"going outâ⠂¬  policy. II.  Conclusion If HG chose to remain in its domestic market or sell its products under an OEM client  brand, it may have never been afforded an opportunity to develop its own global brand. MNCs invested millions into factories and distribution in China in hopes to prevent HG from using its profits in the domestic market to support its advancement overseas (Id. at 15). HG’s market strategy capitalized on MNCs failures in China and its knowledge of western technology. It was too risky for HG not to make its move into the global community. HG exploited MNC’s slow response to customer needs, inattention to minor details and inflexibility to become a leading player in the global market. The risk of not expanding globally when faced with MNC competition in China outweighed the risks of being complacent with its domestic market share.

Extracurricular Participation And Academic Outcomes

Fredricks, J. (2012). Extracurricular Participation and Academic Outcomes: Testing the Over- Scheduling Hypothesis. Journal of Youth Adolescence, 41(3), 295-306. Jennifer A. Fredricks uses research from various studies to develop her own model of testing her over scheduling hypothesis. The author uses relevant resources that support and don’t support her hypothesis. Her main criteria in testing this hypothesis is breadth, and intensity, the author test her hypothesis of low to moderate levels of extra-curricular participation will display a positive increase in academic achievement, while high levels will begin to show a negative impact on academic achievement levels. Her data was accrued from a wide variety of data obtained in part from over 750 schools and 15, 000 tenth grade students. Although the sample is racially diverse, it still included over forty percent Caucasian Americans. The results concluded, after six years and three different surveys of the original sample that the hypothesis was proven accurate. Rating: 3. The author’s results are clearly biased because her sample was geared towards the majority of white individuals with a higher socioeconomic status. Additionally, she handpicked the school district’s she wished to obtain data from instead of using a random sample. Gatz, M., Messner, M., Ball-Rokeach, S. (2002). Paradoxes of youth and sport (p. 277). Albany: State University of New York. This book investigates various debates from manyShow MoreRelatedThe Effects Of Athletic Participation On Academic Performance1571 Words   |  7 PagesThe purpose of the literature review was to determined the effects of athletic participation on academic performance and if there were differences between the male and female athletes of the Mennonite High School. 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